Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) and Search Engine Management (SEM) is another Webpage By Steve service offering.

Search engines like Google, Bing and Yahoo! will access your website and read your webpages to determine what your website is and what it is offering to visitors. Our job is to make it easy for search engines to find that information and guiide them to the information we think is most important.

You do this through something called keywords. These are literally the key elements of your message.

Search engine results for light bulb search

63 Million results when searching for “Light Bulbs”

At first glance, you might think that SEO would be simple. If you are selling light bulbs, you simply put the words “light bulbs” on your home page often enough and the search engines will find you. Unfortunately, it’s not that simple. Do a Google search for “light bulbs” and you’ll get more than 63 million hits!

If you want to rank high in search engine results, you need to take two basic steps: 1) Find a niche market – like “LED light bulbs” that you can focus on and have a smaller field to compete against, and 2) Figure out the SEO keywords most commonly used by customers looking for services or products related to that niche market.

We can help you and your business determine the right SEO keywords to focus on for your business to reach the most customers. We’ll work with your existing marketing department or marketing materials to re-focus your message. And if we need to, we’ll help you find copywriters and marketing services to develop your message.